Imagine Having A Cut On Your Index Finger That Starts To

Imagine having a cut on your index finger that starts to bleed. A minor cut, so you think nothing of it. You instinctively put the finger in your mouth, pressing the area with your tongue and teeth in an attempt to stop the bleeding. That fails, so you walk to the bathroom sink, turn the cold-water knob, and place the blood-smeared finger under cool running water. Finally, that does the trick. Slap a Band-Aid on it and you’re good to go, doing whatever you were doing before. This time, imagine the dripping of blood doesn’t stop. That horror is what hemophiliacs have to be cautious of. Hemophilia is a rare blood disease that interferes with the body’s ability to create protein-clotting factors, which is a special protein that is essential†¦show more content†¦Signs and symptoms differ, varying with the kind of severity a patient has. Episodic bleeding is the most prominent symptom. Patients with mild severity usually only experience uncontrollable bleedin g after physical trauma or surgery. Individuals with severe hemophilia suffer from frequent and sometimes spontaneous bleeds, ranging from nosebleeds to deep internal bleeding. This must treated immediately due to the possibility of permanent tissue damage or deformity of joints. Other symptoms individuals may experience are extreme fatigue, double vision, low blood pressure, blood in urine and stool, swelling of the joints, along with much more. In the United States, Hemophilia is usually diagnosed in children as early as 36 months post birth for the mild form. It only takes 8 months to diagnose children with moderate hemophilia after birth and 1 month to diagnose severe cases. A simple blood test is the key to a diagnosis of the illness. Prenatal screening can also be used as a method of diagnosis, but comes with risks. As prominent as hemophilia appears to be, it is in fact, a rare disease. Roughly, 400 infants per year are born with the blood illness. Approximately 20,000 indivi duals in the U.S. have hemophilia and about 400,000 worldwide. That number lacks drastically in comparison to malaria and sickle cell anemia. There is one thing it has in common with sickle cell anemia and that is how it’s acquired.Show MoreRelatedImportant of English Language4703 Words   |  19 PagesHow do you learn how to speak English very fast? Is it possible to accelerate your English speaking ability? Is it possible to make massive improvements in only 2-3 months? The answer is yes. But of course, to make massive improvements requires massive intensity and effort. So, how can you do it? How can you improve super-fast? What do I recommend for this kind of goal? 1. Obsession The first and most important thing you need to achieve this goal is incredible passion. You must have tremendous emotionalRead More Eating Disorders Essay2396 Words   |  10 Pagesestimated that over 9 million people suffer with eating disorders. They can struggle with anorexia, bulimia or binge eating. A study conducted by the National Association of Anorexia Nervosa and Associated Disorders states that most of these diseases start before the age of twenty. Another growing problem in the United States is obesity. Over 60 million Americans suffer from this disease, this according to the American Obesity Association (gale opposing viewpoints: eating disorders 2010). AnorexiaRead MoreCelta Application Assessment3059 Words   |  13 Pagesaccepted, and you are offered a place. 5. The school will establish a quote for you. For your Application form Course: Location: Cactus ref no: 2061 Cambridge CELTA London Baron’s Court I wish to apply for the CELTA course starting (please enter date): Alternative Course start date: Please indicate your preferred dates/times for and interview: 26/07/2013 12/07/2013 ANYTIME Please attach a recent photo to your form (or e-mail us one as an attachment, if you return this form by email) PersonalRead More Leo’s Barber Shop Essay2345 Words   |  10 Pagesthe din from Second Street fades from your ears. The clean crisp cut of scissors, the flick of combs through wet hair, the buzz of electric clipping shears, and the occasional blast of air from a blow dryer captivate your sense of sound. Joe, a large, bald man, wearing an aqua T-shirt and blue jeans tied up with an old brown leather belt, gives his customary greeting, â€Å"Howdy there,† to a man who has just entered. The sign above Joe’s mirror reads: â€Å"Hair cuts—ten dollars, Seniors—eight dollars.† ItRead MoreAbnormal Psychology Terms9960 Words   |  40 Pagessaid. unless the parent is using 20-20 hindsight, the childs diagnosis most likely is im concerned about Ritalin use; its possible effects on childrens growth, and its increasing heart-attack risk in hypertensive adults an acquaintance worries. your best reply, based on the most recent research is it is obvious that this case of obsessive-compulsive personality disorder arises from an early childhood fixation. which type of psychologist would most likely have made that statement? lets tryRead MoreTransforming Total Sales into Net Profits51271 Words   |  206 Pagesprofitability of their business. Gerry Kendall combines the theory with real life examples of its power to transform complex problems into clear, common sense executables that will increase the profitability of your business. If you think the complexities restrict the future success of your business, then you’re about to be enlightened.† —Patrick J. Bennett, Executive Vice President Covad Communications â€Å"As senior managers we seek but seldom find the silver bullets that will lead to exponential growthRead MoreEudora Welty a Worn Path12166 Words   |  49 Pagesmany times before; she is familiar with all the twists and turns in the trail. She talks aimlessly to herself. Her eyesight is poor, and she ca tches her skirt in the thorns on a bush. After walking across a log to traverse a stream, she rests. She imagines a boy bringing her a slice of cake but opens her eyes to find her hand in the air, grasping nothing. The terrain becomes more difficult, and at a certain point she thinks she sees a ghost, but it is only a scarecrow. Blaming the confusion on herRead MoreEudora Welty a Worn Path12173 Words   |  49 Pagesmany times before; she is familiar with all the twists and turns in the trail. She talks aimlessly to herself. Her eyesight is poor, and she catches her skirt in the thorns on a bush. After walking across a log to traverse a stream, she rests. She imagines a boy bringing her a slice of cake but opens her eyes to find her hand in the air, grasping nothing. The terrain becomes more difficult, and at a certain point she thinks she sees a ghost, but it is only a scarecrow. Blaming the confusion on herRead MoreCoaching Salespeople Into Sales Champions110684 Words   |  44 3 PagesAuthor of The Seeds of Greatness and The Psychology of Winning ‘‘There is no other single activity to boost sales that works better than sales coaching and this book is the best ever written on how to do it well.’’ Brian Tracy, Author of Getting Rich Your Own Way ‘‘Flufï ¬â€šess! Rosen continues to give practical, A to Z how-to advice. After you read it, simply do it!’’ Anthony Parinello, Author of Selling to VITO ‘‘Keith has done a tremendous job outlining the importance of coaching versus managing. ImplementingRead MoreDeloitte Touche case study5807 Words   |  24 PagesHendry, the partner leading the project. She dialed the number he had left, and listened to him say: Maria, I talked to some folks at SKS this morning and they are not at all pleased with the way this thing is going. Listen, I know you’re doing your best there, but next Monday at the steering committee meeting—we have to make them understand we’re moving in the right direction. I’ll be out there tomorrow. Let’s get together with Annette and Ben to decide what you might do. As she dropped the

Essay Negative Stereotypes of Women - 1164 Words

N. Trevino English 1301 3 December 2011 The Negative Impact of Stereotypes Stereotype- a simplified and standardized conception or image invested with special meaning and held in common by members of a group (Dictionary). In simpler words, stereotypes are judgments based on actions of an individual or small group, thought to be true about the rest of that group. Stereotypes refer to individuals perceptions that typically do not correspond to reality. A stereotype is a picture in the head, not an accurate mirror of the real world. Gender stereotypes, as well as many other stereotypes, possess falseness and are not always correct. Not only do gender stereotypes contain false assumptions, but can have lasting impacts of those who are†¦show more content†¦Prestige ratings of masculine occupations had a broader range, while ratings for feminine occupations had a very small range. In the second study, 20 men and women employed as human resource professionals rated 134 occupations using the same procedures used in the fi rst study. Results revealed that 15.7 percent of the occupations were rated as feminine, 8.9 percent as neutral, and 75.4 percent as masculine. Prestige ratings for feminine occupations again had a very small range (Education Resources Info Center). The findings of these studies suggest a majority of occupations are perceived as being masculine, and those viewed as feminine are thought to be less prestigious. In response to the occupational stereotypes of genders, statistics show men actually receive larger payments than women in certain careers. Based on data gathered by the U.S. Bureau of Labor Statistics, female physicians and surgeons set the list as the top paying job. These women earned a median of $1,618 per week, or about $84,000 a year, more than any other profession tracked by the BLS. Though male doctors continue to earn more than female doctors, the pay gap has narrowed each year; it’s now at 29 percent versus 41 percent two years ago (BLS). As for elementary and middle school teachers, women earn 87.6 cents for a mans dollar and registered women nurses earn 87.4 cents for a mansShow MoreRelatedMovie Analysis : The Four Young Boys 1520 Words   |  7 Pagessociety, gender stereotypes and the topic of stereotypes remain a central focus of art and individual discussion. Rob Reiner addresses stereotypes in Reiner’s film Stand by Me when he sheds light on multiple stereotypes in society. Throughout the film, Gordon, Chris, Vern, and Teddy, the main characters in the movie, frequently describe each other with derogatory terms, which characterize stereotypes in American culture. 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This phenomenon is called ste reotype threat. Stereotype threat is stated as the performance reducer when a negative stereotype message about someone’s own group is made salient to evaluate the performance and any of the member’sRead MoreVodka Ad1105 Words   |  5 PagesMoreover, Skyy Vodka has been known for their provocative nature and underlying stereotypes found throughout their ads. Stereotypes are something conforming to a fixed or general pattern, especially  a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment (â€Å"Stereotype,† par. 1). Most Skyy Vodka ads portray women as inferior to men and as sexual objects instead of human beings. These Skyy VodkaRead MoreEssay about Gender Based Stereotype in the Media1723 Words   |  7 Pages The problem hence emerges when the media insinuate the wrong and negative messages, consequently leading to unwarranted stereotypes. Particularly, the media can lead to gender based stereotypes when to communicate the wrong type of messages (Wood 31). On the contrary, there are certain scholars who believe the media is a mirror of the society. It is not directly responsible for any stereotypes but rather highlight the stereotypes existing in the society (Tozer, Gallegos, Henry, Greiner 444). WhileRead Morehow stereotype threat may cause poor performance in women Essay1509 Words   |  7 PagesThe view that women lack the intellect to succeeded in STEM disciplines has been a prevailing one for much of history (Cadinu, Maass, Rosabianca, Kiesner, 2005). Many researchers have questioned whether it is social stigma impeding female success or indeed basic biological differences that make males are more successful in these fields than women (Smith, Sansone, White, 2007). 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Examine the Importance of Demographics and Physical Infrastructure Free Essays

Thorr Motorcycles: Perceptual Map Marketing Gary Phillips University of Phoenix Thorr Motorcycles: Perceptual Map Marketing Molded and marketed as Thorr Motorcycles, attributes were modeled after the Norse God of Thunder, Thor—strong, honest, and simply reliable product design, and loyal customers lived a lifestyle of freedom, mobility, and masculinity. Successful marketing, which promoted high- end motorcycles as an integral component of one’s lifestyle had served the purposes for sustaining Thorr with a 40% market share—iconic brand devotion (Apollo Group Inc. , 2008). We will write a custom essay sample on Examine the Importance of Demographics and Physical Infrastructure or any similar topic only for you Order Now Over the past months, sales have been waning largely because of changing market demographics —aging customer base, younger generations influx, and competition. The high-end lifestyle image and pricing was not appealing to the younger set; the time was ripe for seizing the opportunity for repositioning Thorr’s image in an expanding market. Assessing how consumers perceive brands, what factors are most important, and comparing attribute preferences by mapping the various aspects or dimensions is a process for creating perceptual maps—a statistical process, which is just one aspect of marketing research. Determining the most appropriate attributes to include in constructing the mapping model begins with Phase I, Phase II developing a marketing plan after assessing the feasibility for repositioning the existing Thorr machine, or introducing a new brand for sparking interest, desirability, and Phase III controls for gauging the effectiveness of the marketing plan and constant monitoring for a readied stance for making seamless, cost effective adjustments. Phase I Discovering market position begins with an assessment of consumer perception for Thorr Motorcycles, in relation to competitors by choosing pertinent parameters, which clarifies strengths and weaknesses. Information gleaned from Phase I will provide the framework from which positioning strategies, new product development options, and marketing plans can be launched within budget for ensuring success—increased sales, revenues, market share, and enhanced corporate value. Quality engineering, price, lifestyle image, and cool were choices that approximated scenario optimal selections. Brand Thorr is synonymous with quality engineering a core value that must not be abandoned. Maintaining quality engineering sustains customer perceptions of excellent quality products, which is an important aspect of corporate credibility. Occupying the mind space of target markets with a notion of credibility is one-step in assuring that Thorr will be a company that individuals look forward to doing business. Pricing is important to most consumers, especially during contracting economies. Cruiser Thorr pricing schedule was negatively viewed by respondents, and an insight was gleaned that pricing strategies would have to reflect these facts. It became apparent that younger customers had less disposable cash, thus part of the solution was revealed that offering more affordable products, which still retained a standard of high quality, seemed to be attributes for developing a new marketing plan and possibly a new product line. Creating a lifestyle within product design will create a situation when customers will primarily make a purchase based on acquiring a lifestyle, an image, fulfilling a psychological need for acceptance—belong to a group. Choosing cool, is an attribute that comprises lifestyle; therefore, opting for services would have provided an additional unique dimension for deciding to reposition Cruiser Thorr. Added dimensions of functionality, which cover four appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment—the younger generation—with an exciting, hip, affordable machine, which reinvented a lifestyle, continued dedication to quality, featured expanded services, including finance options, maintenance training, and club ride rallies, that would serve to establish loyalty with customers, dealers, and distributors (Apollo Group, Inc. 2008). Phase II Analyzing the information provided by perceptual mapping and other marketing research information must be considered carefully, constructively, and fairly by applying critical thinking skills. How will marketing strategies placed into action effect other aspects of the corporate environment—internally and externally in the marketplace of many eyes and ears tuned in on marketing strategy position and consumer perceptions influenced by segmentation into changing demographics offering new products aimed at younger customers. Will a less expensive new model with enhanced financing opportunities and expanded services erode customer perceptions of Thorr Motorcycles losing touch with a commitment to excellence in quality? The evidence revealed that a different segment— younger individuals influenced by price more so than the aging customer base that has buoyed Thorr’s success over the years is fueling the growing motorcycle market. The younger generation could not care less about the brand image of Cruiser Thorr, let alone purchasing one, which is way out of the preferred price range. For these reasons and the fact that Cruiser Thorr is in stage four of its product life cycledeclining sales—the marketing plan should launch a brand new product, one that sustains the corporate core value of commitment to quality excellence and offers the new market niche affordability, financing options, and enhanced services. This will require a differentiation in the marketing mix. According to Perreault and McCarthy, Jr. , 2004, â€Å"By differentiating the marketing mix to do a better job meeting customers’ needs, the firm builds a competitive advantage† (p. 81). Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financing options, and expanded services including social fraternities, the new customer base will be more inclined to view the innovative two-wheeler as a commodity, which offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function smoothly for promoting and placing the new product in a position to be perceived in a positive light. Attracting this new demographic and creating a buzz about the new now motorcycle will also sustain the lucrative licensing of product accessories that has been an important component of the corporate landscape and market environment. Phase III The perceptual map considerations for Cruiser Thorr were appropriate and by incorporating attractive financing options, some of the younger demographic segments opted for the higher priced Cruiser. This was an effective consideration for continuing the Cruiser brand, even though the product life cycle is in its final stages. Assessing the correct parameters for RRoth fell a bit short of the mark. Not including the cool parameter in the control or monitoring phase of the marketing plan for analyzing partial research findings was a mistake and one that I should have considered separate from lifestyle in this phase of the marketing plan. Cool is the in ord and a defining characteristic of lifestyle association by the younger crowd. Using the more efficient engine—increased miles per gallon coupled with lower maintenance costs—in the R Roth machine was a sound move, which not only provided the vehicle for offering affordability, but the technical knowhow provided by research and development has successfully sustained a core value of Thorr Motorcycles—a commitment to engineering quality excellence. Conclusion Fierce competition is commonplace in the evolving global marketplace and oftentimes corporations experience performance changes such as sagging sales, which affected the product revenues for Cruiser Thorr, a brand that had sustained corporate values and created wealth for shareholders over the years. The forces that be at Thorr Motorcycles, moved swiftly to determine the parameters, which could be the cause for sales to decline in an expanding market sector. Management effectively transformed a problematic situation into an opportunity for creating new product lines, which provided a differentiation of marketing mix with greater emphasis on affordability, financing options, refined engine technologies, and enhanced services, which combined to create renewed interest in a product brand that was fast becoming known for a reinvented lifestyle—the image of cool. Capitalizing on market research paved the way for some of the younger generation to opt for the high-end Cruiser Thorr, which was offered with attractive financing and insurance plans. The mix combined to infuse increased sales for Cruiser Thorr, a product in the last stages of its product life cycle and introduce an innovative product that was establishing itself as a popular lifestyle brand, which was just in the beginnings of its product life cycle—a good mix for young and old alike! References Apollo Group, Inc. (2008). Cruiser Thorr Simulation. Retrieved July 11, 2009, from University of Phoenix database Perreault, W. D. , McCarthy Jr. , E. J. (2004). Basic marketing: A global-managerial approach, (15th Edition). McGraw-Hill Companies. Perceptual Maps are visual picture of what the customer thinks about a product. â€Å"Perceptual Maps help to compare the brand’s attributes with those of the competitors and to ascertain market position† (University of Phoenix, 2004). In the simulation, the writer created a perceptual map for the motorcycle company Thorr Motors. The perceptual map will help the owners create a marketing plan to assist in sustaining a high brand image of their motorcycles. This paper will discuss three phases of the simulation. These phases are the situation, recommended and solution. The results of the simulation will be discussed. Finally, the paper will discuss relationship between differentiation and positioning of products or services and the impact of the  product life cycle on marketing. Background Thorr Motorcycles Inc. manufacturers over 200,000 motorcycles each year. In addition to manufacturing motorcycles, they sell T-shirts, motorcycles shoes, and small leather goods(University of Phoenix, 2004) . The company also provides their customers with a number of  services from dealer training, motorcycle rentals, and motorcycle riding training. I have just  been recruited to the management team as the new market manager. I am going to help the company construct a perpetual map to help Thorr Motorcycle’s Inc. create a new market ingstrategy. Phase I Currently, the sales of the motorcycle Cruiser Thorr are decreasing rapidly. The sales are Sample Final Examination MKT/421 Version 10 1 MKT/421 Sample Final Examination This Sample Examination represents the Final Examination that students complete in Week Five. As in the following Sample Examination, the Final Examination includes questions that assess the course objectives. Although the Sample Examination includes one question per objective, the Final Examination includes three questions per course objective. Refer to the questions in the following Sample Examination to represent the type of questions that students will be asked in the Final Examination. Refer students to the weekly readings and content outlines for eachweek as study references for the Final Examination. Week One: Marketing Fundamentals Objective: Define marketing. 1. Marketing a. means selling or advertising b. eans exchanging offerings that have value for customers c. involves actually making goods or performing servicesd. Does not impact consumers’ standard of living Objective: Explain the importance of marketing in organizational success. 2. In 2006, Starbucks  ® produced the movie, Ak  eelah and the Bee . This is an example of a. Diversification b. market development c. product penetrationd. differentiation Objective: Describe the elements of the marketing mix. 3. All of the following are product-area decisions EXCEPT a. quality level . market exposure c. brand named. packaging Objective: Explain the importance of the marketing mix in the development of marketing strategyand tactics. 4. Scott Paper uses many intermediaries to reach its target markets; Citibank ® uses none. Which of the marketing mix variables is being considered here? a. Penetrationb. Productc. Promotiond. Place Objective: Create a marketing plan. 5. __________ refers to putting marketing plans into operation. a. Delivery b. Implementation c. Operational planningd. Strategy planning How to cite Examine the Importance of Demographics and Physical Infrastructure, Papers